Zlatan Ibile Releases Drop New Single Due To Viral Trend #TheMATTER.

Sensational Nigerian singer Temidayo Michael known by his music stage name as Zlatan Ibile is back with another jam titled ‘The Matter’.

Zlatan Ibile has been tagged as a viral trend artist because of the series of songs he drops when there is a viral term or phrase.

‘The Matter’ song was inspired by the viral trend on social media where people shared their ordeal and daily struggles.
However, Nigerians have made jokes about the problems in the country and in distressing the experience, they have resorted to using memes on social media.